SMEConnect Feature published on: 02 May 2021, 20:00
WENDY TAN,   JOSIAH ASSOCIATES PRIVATE LIMITED

Josiah Montessori serves the premium market in the early childhood industry in Singapore. It is a brand started Josiah Associates Pte Ltd in March 1997 by 3 engineers and their wives. Currently the enterprise is managed by 2 Directors – Wendy Tan and Lena Lim.

With strong early childhood and musical background, Wendy and Lena have reinvented Josiah by staying relevant to the changing educational landscape and continues to bring value to its customers via its authentic musical arts syllabus and Montessori teaching philosophy.

Under Wendy & Lena’s leadership, the brand has earned strong trust and loyalty from its existing customers. Their facilities are all in the prime office or shopping area whereby 90% of the clients are upper middle income working young parents ranging from 28 to 50 years old.

Josiah currently have a strong presence in Singapore with a total 8 centres under the brand of Josiah Montessori and My Learning Haven, with two centres under the Josiah franchise. The size of operation is between 3,000 sqft to 10,000 sq feet in prime locations such as office tower, shopping malls and business park.

Josiah underwent a process to digitalize her resources and now Josiah is able to offer a myriad infant/childcare and educational services at a fast pace through the following:
a) Franchise programme for our infant/ childcare and parent-child bonding for young entrepreneurs who would like to own a business without the long and steep learning curve;
b) Parent and Child bonding enrichment programme;
c) Teachers Training Programme; and
d) Digital Learning Resources to support children’s learning

They have recently step foot into China and our first franchise outlet will be opened in May 2021 in Shaanxi. Apart from that, they have exported our first batch of digital learning resources to a China Educational Content Company in Beijing. In the next 1-3 years, Josiah seeks more opportunities to expand their business offerings overseas by providing digital learning and training products and services .