Trademark and Brand Usage Guidelines
Enterprises conferred under the Singapore SME 500 Award are authorised to reference their achievement in accordance with the following trademark and brand usage guidelines. These guidelines ensure consistency, accuracy and integrity in the representation of the Award and its associated branding.
- Award winners of the Singapore SME 500 Award are entitled to use the award logo.
- The Singapore SME 500 Award logo is a direct representative of its identity and should be applied in accordance with the guidelines at all times.
- When using the logo, proper placement and alignment of the logo should be observed at all times. Please ensure that the scale is in proportion to the entire logo.
- When restricted to a small area, the minimum logo size should be 13.75 mm (width) x 15 mm (height).
- There should always be a clear space maintained around the logo, regardless of application or background colour (as depict with an “x” in the figure above). This is to ensure maximum visibility and legibility of the logo.
- The assessed and awarded year (ie “2026”) should not be removed and shall be prominently displayed at all times.
- The default and preferred logo to be used is the full colour version. Whenever possible, position the full colour version on a white or light background. (Reference available in the colour guide)
- The Singapore SME 500 Award logo can be used in award winner's corporate publicity materials such as website, namecards, ads.
- To retain the integrity of the logo’s identity, the representation should remain consistent at all times. The colour specification will differ when working with different mediums, therefore, please follow the supplied specification to maintain consistency.
